Creative Director / co-founder of Cherry Bombe, I also consult and work on different projects
I’m constantly learning new things and taking on new challenges. Every day is different, which is important to me because I get bored easily. I come from a family of entrepreneurs, so I grew up with no fear of starting my own business, although I saw how hard my parents worked and really didn’t see them that much, actually!
I had one “full-time” job when I graduated college, and that was enough for me. I’ve been a contractor, freelancer, or consultant ever since, with extended stints at some places. I also had a creative agency called Orphan for 5 years right before Cherry Bombe. It was the first time I had employees, which is also a great reward, to nurture talent and let them develop, grow, and go on to other opportunities when the time comes.
Luckily, I can also now pick and choose what jobs I take. I was terrible at taking vacations for many years, because I was scared of “missing out” on jobs, but I have gotten to a place in life where I can now relax a little once in a while, thankfully!
In the early days, it’s a time of exploration and discovery. I miss that. Now it’s like riding a merry-go-round that you can’t get off of. I’m still learning because we’ve grown, but the innocence of the early days can’t be regained.
Cherry Bombe was supposed to be an annual magazine for a local restaurant that would have been produced by my creative agency. The concept evolved to something with more presence as we started working on it and receiving pitches. When issue 2 came out, we met with John Martin from Vice Media. He told us, “You’re not a magazine, you’re a media company.” That eventually came true!
Early on, one of our contributors, Julia Turshen, asked if she could host a radio show / podcast for us, so that’s how Radio Cherry Bombe started. Eventually, she left the show, so I ended up being a co-host until the fall of 2016, when I took a deep dive into working on our first cookbook.
We also did our first conference, the Cherry Bombe Jubilee in 2014, after Time Magazine’s “Gods of Food” issue came out and featured no women.
Our growth has been pretty organic so far, and I think we have grown as much as a small group of people can. This year, I would like to start to look for outside investments to help realize the full potential of the brand. Fingers crossed!
The fifth annual Jubilee conference is in April in NYC, so that’s what is taking up a lot of my time these days, but we also have a new issue coming out in May, our second cookbook, and more conferences to plan for this year. I’m also working on product collaborations with Clare V and Odeme. Hopefully more to come!
I would like to develop and launch more products for Cherry Bombe in collaboration with other brands.
I go through phases. Currently in heavy rotation are: Madewell Jeans, sweatshirts or cashmere sweaters, and white sneakers, so very basic. I’m trying to not shop so much and only buy high quality items when I do. I just have too much stuff in general and am trying to be more of a minimalist!
In Westchester. It’s close, my family has a place there, and it really clears my head. I would go crazy if I was in New York City without a break. It can get relentless here. There’s space, trees, and quiet up there, so I am trying to go as much as possible.
A friend recently told me I’m great at karaoke, but I only go for special occasions every couple of years. I prefer singing by myself and not where anyone can hear me!