Here / Now With Claudia Wu Cherry Bombe Creative Director And Consultant
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HERE / NOW WITH
Here / Now With Claudia Wu
Here / Now With Claudia Wu
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After finally meeting our girlcrush Claudia Wu one New York morning at De Maria, we realized she is very much like the soothing mushroom broth she ordered from the menu. She’s mighty, dynamic and gutsy, yet so humble, subtle and perfectly balanced.
 
As the creative director of Cherry Bombe, she launched the lovingly curated and designed biannual magazine with co-founder Kerry Diamond in 2013, a time when print publishing was deemed a dead end. Cherry Bombe is now omnipresent in our lives. We can consume and share its content through a gorgeous hardcover cookbook, podcast, and signature events.
 
Cherry Bombe’s unique perspective to celebrate women in the food world and share what often goes untold is a direct reflection of Claudia. She has blended her robust career in fashion and publishing at titles like V and The New York Times and her bold entrepreneurial vision and experiences launching her own firm and magazine, with her passion for food and storytelling. While magic like this doesn’t happen overnight, she is evidence that staying genuine and authentic to one’s core will create lasting opportunities that connect with all of us. 
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  • What I do:
  • Creative Director / co-founder of Cherry Bombe, I also consult and work on different projects

  • The biggest reward of being my own boss:
  • I’m constantly learning new things and taking on new challenges. Every day is different, which is important to me because I get bored easily. I come from a family of entrepreneurs, so I grew up with no fear of starting my own business, although I saw how hard my parents worked and really didn’t see them that much, actually!

    I had one “full-time” job when I graduated college, and that was enough for me. I’ve been a contractor, freelancer, or consultant ever since, with extended stints at some places. I also had a creative agency called Orphan for 5 years right before Cherry Bombe. It was the first time I had employees, which is also a great reward, to nurture talent and let them develop, grow, and go on to other opportunities when the time comes.

    Luckily, I can also now pick and choose what jobs I take. I was terrible at taking vacations for many years, because I was scared of “missing out” on jobs, but I have gotten to a place in life where I can now relax a little once in a while, thankfully!

  • My fondest memory of Cherry Bombe's early days:
  • In the early days, it’s a time of exploration and discovery. I miss that. Now it’s like riding a merry-go-round that you can’t get off of. I’m still learning because we’ve grown, but the innocence of the early days can’t be regained.

Claudia Wu photographed by Jae Eun Seok in New York HERE / NOW WITH MORE AMAZING WOMEN