Here / Now With Emma Bates Away Head Of Global Marketing
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Here / Now With Emma Bates
Here / Now With Emma Bates
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Let’s face it. We can’t be girl bosses without letting our inner control freak flag fly. It takes one to know one and Emma Bates is probably one of the most structured and diligent babes out there, from her “newsdays” (she and her friends hold themselves to a “new” experience each week) to her hyper-organized travel regiment. Yet, she’s as cool as they come – relaxed and effortlessly alluring. As a young yet seasoned influencer and consultant from across the pond, she joined Away early on and currently works on its Brand Marketing team. Within two years, Away has skyrocketed to transcend its original position as a luggage collection and is now an immersive lifestyle platform. Emma shared the importance of building a loyal community through meaningful marketing activations, content and influencer relationships – advice that we can adopt regardless of the industry we’re in. Authentic storytelling is an underlying theme in all of her endeavors, including passion projects like Pink Protest (read on to learn more about that). Even with all of this going on, Emma’s laid-back and balanced, shedding the bum rap a control freak typically gets and inspiring us to embrace who we can’t help but be and have fun with it.

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You're listening to Emma's playlist for replying to emails
  • I was put on this Earth to:
  • Inspire, encourage, and empower others. Whether that’s to travel the world through my work at Away where, along with our amazing team, I work to bring the Away brand to travelers all over the world, or to speak up about important causes through my work with Pink Protest—a social community of activists committed to engaging in action and supporting each other.


  • The most important elements of branding yourself or your business are:
  • Authenticity


  • My travel essentials:
  • A good book or the latest copy of Here, Away’s print and digital magazine.

    The Bigger Carry-On from Away (I’m currently carrying it in Sand).

    Bose Noise Cancelling Headphones—these are a lifesaver on long flights when I’m hoping to sleep.

    Slip Eye Mask—great set of headphones + a great eye mask means I can (hopefully) get some rest on long flights.

    Dr. Jart Night Re. Pair Mask (for reapplying on long flights to keep my skin hydrated—the air inside the cabin can be so dehydrating!).


  • What I seek most when I travel to a new destination:
  • Whether I’m traveling for work or pleasure, I make it a point to carve out enough time to fully immerse myself in the local culture. For me, that means finding the restaurant that’s a bit out of the way and probably doesn’t have many reviews (usually a hidden gem!), or the hike that doesn’t have a proper path but that the locals say has the best view. Taking the time to really seek out those types of experiences is a priority for me, wherever I may be.


  • The place I want to visit most this year:
  • There’s so many places on my list currently but would love to get back to Sydney, Australia and maybe also New Zealand!


Emma Bates photographed by Jae Eun Seok in New York HERE / NOW WITH MORE AMAZING WOMEN