Let’s face it. We can’t be girl bosses without letting our inner control freak flag fly. It takes one to know one and Emma Bates is probably one of the most structured and diligent babes out there, from her “newsdays” (she and her friends hold themselves to a “new” experience each week) to her hyper-organized travel regiment. Yet, she’s as cool as they come – relaxed and effortlessly alluring. As a young yet seasoned influencer and consultant from across the pond, she joined Away early on and currently works on its Brand Marketing team. Within two years, Away has skyrocketed to transcend its original position as a luggage collection and is now an immersive lifestyle platform. Emma shared the importance of building a loyal community through meaningful marketing activations, content and influencer relationships – advice that we can adopt regardless of the industry we’re in. Authentic storytelling is an underlying theme in all of her endeavors, including passion projects like Pink Protest (read on to learn more about that). Even with all of this going on, Emma’s laid-back and balanced, shedding the bum rap a control freak typically gets and inspiring us to embrace who we can’t help but be and have fun with it.
Inspire, encourage, and empower others. Whether that’s to travel the world through my work at Away where, along with our amazing team, I work to bring the Away brand to travelers all over the world, or to speak up about important causes through my work with Pink Protest—a social community of activists committed to engaging in action and supporting each other.
A good book or the latest copy of Here, Away’s print and digital magazine.
The Bigger Carry-On from Away (I’m currently carrying it in Sand).
Bose Noise Cancelling Headphones—these are a lifesaver on long flights when I’m hoping to sleep.
Slip Eye Mask—great set of headphones + a great eye mask means I can (hopefully) get some rest on long flights.
Dr. Jart Night Re. Pair Mask (for reapplying on long flights to keep my skin hydrated—the air inside the cabin can be so dehydrating!).
Whether I’m traveling for work or pleasure, I make it a point to carve out enough time to fully immerse myself in the local culture. For me, that means finding the restaurant that’s a bit out of the way and probably doesn’t have many reviews (usually a hidden gem!), or the hike that doesn’t have a proper path but that the locals say has the best view. Taking the time to really seek out those types of experiences is a priority for me, wherever I may be.
There’s so many places on my list currently but would love to get back to Sydney, Australia and maybe also New Zealand!
I co-founded Pink Protest with my friend Scarlett Curtis last year in a bid to combat feeling more than a little helpless in regard to everything happening in the world—events like Brexit, the U.S. election, and politics that were increasingly focussed on fear mongering instead of actual policy. I’ve always had a huge interest in international relations, history, and politics, and we founded this organization based upon a common interest in promoting education on topics and causes we saw as important. We know that education helps to combat ignorance, so we thought putting a voice behind causes that were bettering the world was a small step in the right direction. Scarlett’s been spearheading the organization the last few months and I’m constantly inspired her efforts!
Following Pink Protest on Instagram and support the movement!
My Parents + New York—My parents always taught me that I could do anything I set my mind to, and they encouraged me to work hard and never settle in pursuit of my dreams. New York is one of those places that never gets old. There’s so much excitement all over the city at any given time, and I love that it has everything I never knew I wanted. I love that you’re able to meet people from all over the world.
Don’t compare yourself to others—it does far more harm than good. Instead, stay focussed on what you’re doing, what you’re working, on what you’re passionate about. I guarantee you’ll be more successful (and much happier!) that way.