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HERE / NOW WITH
Here / Now With Samantha Wasser & Ali LaRaia
Here / Now With Samantha Wasser & Ali LaRaia
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In our immediate gratification-driven world, the ones who stay rise above the clutter are those who cater to our needs on the spot – there’s fast fashion, Instagram news feeds, and now there’s fast-casual Italian food thanks to The SostaCreative director Samantha Wasser of the vegan hit By Chloe, co-founded this chic downtown eatery with Chef Ali Laraia and they’re serving us fresh pastas and snacks, all made in-house and inspired by Ali’s travels through Italy.  Girls like us and the neighborhood can’t get enough. The menu is bold on seasonal flavors but light on the guilt. And everything is perfectly, you guessed it, instagrammable (don’t skip the bathroom when you visit). It was such an inspiration to meet both of them – The pair are so in sync and have found the recipe to make both friendship and business work. They bring their strengths to the partnership and together these two make a whole that’s electric, and in this case, also delicious. Welcome to the neighborhood, ladies! 

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You're listening to Samantha and Ali's playlist for a dynamic duo
  • My passion:
  • Samantha: All things creative – Flowers, Fashion, Food

    Ali: Food, Wine and Travel

  • A characteristic about The Sosta that most reflects me:
  • Samantha: The neon accents and details throughout the space – like the pink backlighting in the bathroom. Everything needs a little bit of a pop to make it special.

    Ali: The menu is a direct reflection of myself, and my travels through Italy – very classic and fresh but with a little (approachable) edge.

  • Biggest challenge while opening The Sosta and how we overcame it:
  • Samantha: Not the biggest but one funny challenge was our grab + go was sent to Canada opening week instead of to us, and we got a copy machine, which was fairly useless to us!  Having to fill a huge hole in the wall for our opening events proved challenging, but we blew up one of our branded postcards and if actually looked beautiful and intentional!

    Ali: The Sosta is a brand new concept, so we are finding our rhythm which is always challenging at first, but amazing when it finally happens.

  • How I define style:
  • Samantha: My personal style is eclectic and random, but I think style is having the confidence to wear what you feel great in, and finding pieces that make you happy when you put them on (or hang them in your closet)

    Ali: I’m pretty minimalistic so I’d say style is finding pieces that you love instead of buy what you think you should own.

Samantha Wasser and Ali LaRaia photographed by Jae Eun Seok in New York HERE / NOW WITH MORE AMAZING WOMEN