Yi-Mei Truxes’s spirit is abloom with light and inspiration. Her brainchild, Bembien, started as a seedling of an idea and has grown to become THE destination for a curated collection of the summer’s must-have straw bags from across the globe — all in just six short months. How does she do it? It’s her creativity, tenacity, acute attention to detail, and undoubtable intuition that has won over the press, influencers and, most importantly, her customers. We couldn’t be prouder of our fellow woman entrepreneur, or more thankful for bringing these straw beauties into our closets.
Being outside and spending time with the people I love.
New York City! It’s unrivaled in its diversity. Diversity in race, culture, personality, style, etc!
Fresh air, open bright spaces, and clean surfaces.
The compassion, intelligence and support of my friends.
Not allowing the brand to stray from it’s original goal.
Meeting fellow female business owners! There is such an active community of brilliant, talented women who are ready and willing to help one another! It has been amazing to discover.
It sounds cliche, but just go for it! You will only learn by doing. No one is ever 100% prepared for the hurdles that the future holds. Resilience is one of the greatest qualities a person can hold—so just stay strong, push forward and hold true to your vision.